When a word is mentioned in the Bible over 300 times it must be pretty important. "Bread” A metaphor for the ultimate stuff of life --- Eternal Life! Jesus said "if you eat this bread you will never die". "Soul Food" at it's best! Jesus was born in Bethlehem. So it stands to reason that Bethlehem is defined as "House of Bread". We're on a mission to point everyone to Jesus through Bread Stuff.